About Us

Welcome to Cynical By Design, where we believe honesty beats optimism and sarcasm is a perfectly valid coping mechanism. Our designs lean into dry humor, blunt observations, and the occasional profanity—because sometimes the most accurate response to the world is a well-timed eye roll.

At Cynical By Design, we create original apparel and accessories designed for people who appreciate humor that’s a little darker, a little sharper, and a lot more honest. Our founder, Nicole Moore, launched this store in 2025 with one simple mission: create merch for people who are tired of fake positivity and group chats that never end.

When you shop with us, you're not just buying a product—you’re broadcasting a boundary. Our bestsellers, like “It's A Beautiful Day To Leave Me Alone” and “Another Fine Day Ruined by Responsibility,” aren’t just statements. They’re shields. They let the world know you're running on cynicism and low expectations—and that’s exactly how you like it.

But this isn’t just about the message. We care about quality, too. Our products are printed on durable, high-quality materials that hold up through repeat washes and emotional breakdowns. So when you’re rocking a tee that screams “don’t talk to me,” you’ll feel good knowing it’s built to last.

So whether you're here for the deadpan humor, the emotional armor, or just something that finally says what you’re too exhausted to, Cynical By Design has you covered. Join our community of introverts, over-thinkers, and anti-hustle humans who believe that being a little unapproachable is actually self-care.

Because life’s too short to pretend everything’s fine.